Product Licensing Mastery

Struggling to license your invention? In this course, you'll learn how to license your product ideas and generate streams of passive income in royalties.

You’ve got a killer product idea...

Now what? 

There are really two options for turning your idea into a product for sale on a store’s shelf.

1. Create a start-up (AKA venturing) This is making it happen all on your own. And as you probably know, this way is fraught with high risk and lots of failure. Sure, you may strike it big. But the truth is that most start-ups fail, or at least they don’t see a profit for many, many years.

2. Rent your idea (AKA licensing) This is when you find a company with the resources to bring your idea to life for you. They do all the manufacturing, marketing and selling. All you have to do is collect the royalty checks.

As you’ve probably already guessed, I prefer option 2. Licensing gives me the freedom to do what I love – coming up with great ideas – and leaves the tedious stuff to someone better equipped to tackle that challenge. Not to mention that it’s also the fastest and most efficient way to get your product into market.

The licensing world can seem a little intimidating at first, but once you know the ins and outs, it’s really simple. That’s where I come in. I’ll show you how to license an idea so you can make money while you sleep. Literally.

You’ve probably got a lot of questions. 

“How do I find companies that’ll be receptive to hearing from a stranger like me?”

“Who is the key person I need to get my ideas in front of?”

“How do I protect my idea?”

I’m here to answer all these questions and a whole lot more. 

In the Product Licensing Mastery course, you’ll learn how to properly license a product and have fun while doing it. I’ll take you through all the steps you need to know with high-quality videos and real-life examples all along the way.

So what do you think? 

Are you ready to start licensing your ideas and collecting royalty checks? 

I thought so.

Licensing Made Easy

Stop thinking about ideas and start making those ideas happen with licensing. Product Licensing Mastery will guide you through the hard parts, including finding companies that are inventor-friendly, how to put together a sell sheet that sells, and negotiating a win-win deal! Enroll in the course now by clicking the button below.
Learn Licensing Now

A sneak preview of what you’ll learn

In 5 step-by-step stages, you’ll learn: 

The why and how of licensing
Learn a deeper perspective on why and how licensing is the best way to get your ideas into market – from a clearer understanding of what guides your thinking to why launching ideas with minimal risk is a great plan.

How to generate ideas
Learn key creative thinking tips to help you become a more prolific creative thinker. More ideas = more potential royalty checks.

Finding the right people
Learn to find and contact the right people within a company who will be receptive to your great ideas.

Create a killer sell sheet
Learn how to effectively communicate your idea and persuade potential licensees with a sell sheet – essentially a print ad about your product.

All about the course

Tons of content
With 9 modules, over 30+ videos, and 5+ hours of total content, you’re going to want to spend time taking it all in and learning how to translate the ideas in your head into products on shelves.

Easy-to-follow steps
Learn to go from idea scribbled on a napkin to a fully-baked sell sheet to take to a potential licensee.

Bonus resources
The course includes bonuses like a downloadable guide and special product licensing webinars to keep the ideas flowing.

Tap into a community
You're enrollment in the course grants you access to our exclusive Facebook community group where aspiring product developers like you get together to chat strategy and share stories.

Open studio hours
In your first month of membership, you’ll get the opportunity to interface with me directly to ask questions and run through concepts with me.

Meet Your Instructor

Hey there 👋 I’m Sef, a product developer who has successfully licensed my ideas to companies, and I'm super stoked to be able to help others learn how to do the same.
Buy Product Licensing Mastery

Part Product Developer. All Daydreamer.

I’ve been developing product ideas since 2014, starting in the novelty industry. After just a few months into the game, I licensed my first product: the mini-backscratcher to Kikkerland.

At that point, I started documenting my process and sharing licensing process on YouTube channel, House of Royalties. There, I began to connect with all kinds of product developers just like myself who were looking for ways to bring their own product ideas to market.

This all led me to creating the very course you’re reading about today. The Product Licensing Mastery course is designed to help aspiring and experienced product developers bring their product ideas to life just like I did. I’m spilling all my secrets for your benefit.

Product Licensing Mastery shows you how to get into the  licensing game, but it also includes support, a proven step-by-step plan, and access to a whole community of like-minded product developers.

Who should take this course?

Product Licensing Mastery is designed for aspiring product developers who want to license their ideas to companies for profit. 

You’ve got great ideas that are just sitting there. It’s time to take them off your brain shelf and onto a real shelf. That’s what product licensing can do. A passive income that’s always bringing you money through royalties is not exactly a rotten deal. Trust me on this.

What's included?

Course Syllabus

🎩 Introduction
Welcome! Start Here
2 mins
Who is Sef?
7 mins
Introduce Yourself
1 min
Join Facebook Group
2 mins
🗺 Stage 0: The Roadmap
Lesson 0: What is licensing?
18 mins
Lesson 1: Licensing Success Path
12 mins
Lesson 2: Mindset and Expectations
10 mins
🔎 Stage 1: R&D
Stage 1 Overview
3 mins
Lesson 1: Finding Companies
15 mins
Lesson 2: Contacting Companies
11 mins
Lesson 3: Make a Product Brief
3 mins
⚡️ Stage 2: Innovation
Stage 2 Overview
4 mins
Lesson 1: Generating New Ideas
15 mins
Lesson 2: Filtering Ideas
3 mins
Lesson 3: Researching Ideas
5 mins
🌱 Stage 3: Incubation
Stage 3 Overview
1 min
Lesson 1: Visualizing Your Idea
22 mins
Lesson 2: Protecting Your Idea
16 mins
📫 Stage 4: Outreach
Stage 4 Overview
1 min
Lesson 1: Email Sell Sheets
3 mins
Lesson 2: Following Up
4 mins
Lesson 3: Ask for Feedback
4 mins
🤝 Stage 5: Negotiation
Stage 5 Overview
2 mins
Lesson 1: Negotiate a Win-Win Deal
23 mins
Lesson 2: Consult With An Attorney
3 mins
Lesson 4: Next Steps & Royalty Checks
8 mins
🧰 Toolklit
Key Terms & Definitions
Licensing Success Path (PDF)
415 KB
10 Sell Sheet Examples (PDF)
3.6 MB
Cold Call Phone Script (PDF)
408 KB
Discovery Questions (PDF)
407 KB
Product Brief Template (PDF)
892 KB
Sell Sheet Template (Photoshop)
24.2 MB
Licensing Workflow (Trello)
Company List Template (Google Sheets)
Inventor-Friendly Companies (Google Sheets)
🌟 Extra Bonuses
Finding Inventor-Friendly Companies (Mastermind Session)
53 mins
How to Contact Potential Licensees (Mastermind Session)
41 mins
Interview with Paula Phillips (IP Attorney & Author of As Stolen on TV) (Mastermind Session)
49 mins


Do I have to be an experienced product developer or inventor?

Nope! Newbies are welcome too. This course is open to anybody and everybody who is interested in developing product ideas to license.

Don’t I need to be a designer?

The answer is no. In this day and age, it's easy to find designers to collaborate with you when you’ve got an idea. So don’t limit yourself.

How will this benefit me as a product developer?

You’ll get access to an easy-to-digest, step-by-step video course that’ll teach you all you’ve ever wanted to know about the licensing process.

What tech do I need to use the course?

All you need is a computer. For the tools, digital programs and editing software you might need once you actually start licensing, I’ll give you all those details in the course.

How long will I be able to access the course?

Forever. Your one-time purchase includes lifetime access, so you can always go back and reference things as needed.

How long is the course?

The course has over 28 videos and 5+ hours of content. Most videos are 5 to 10 minutes long. Going at a normal pace, you should get through the course in a month or two.

Will the course ever be updated?

The product licensing world is never static. I’ll continue to make updates as things progress and everyone who’s bought the course will have access to every update.

What kind of payment do you accept?

Any major credit card will do.

Do you have a return policy?

There is a 30-day money back guarantee. If you don’t like the course for whatever reason, let me know and I’ll issue a refund within 30 days. 

What if I need help?

Email any questions or concerns to

Learn to License the Smarter Way

Product Licensing Mastery will guide you step-by-step throughout the ambiguity of the licensing world, including negotiating licensing deals, learning how to create a sell sheet that sells, and talking points with potential licensees.
Stop having paralysis over analysis and take action today.

Buy Product Licensing Mastery