Product Licensing Mastery by House of Royalties

Product Licensing Mastery

This course is currently closed and will be launching on September 30th, but you can pre-order the course at a special discounted price. Pre-order now because this price won't last.

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Launches on September 30th, 2019

You’ve got a killer product idea...

Now what? 

There are really two options for turning your idea into a product for sale on a store’s shelf.

1. Create a start-up (AKA venturing) This is making it happen all on your own. And as you probably know, this way is fraught with high risk and lots of failure. Sure, you may strike it big. But the truth is that most start-ups fail, or at least they don’t see a profit for many, many years.

2. Rent your idea (AKA licensing). This is when you find a company with the resources to bring your idea to life for you. They do all the manufacturing, marketing and selling. All you have to do is collect the royalty checks.

As you’ve probably already guessed, I prefer option 2. Licensing gives me the freedom to do what I love – coming up with great ideas – and leaves the tedious stuff to someone better equipped to tackle that challenge. Not to mention that it’s also the fastest and most efficient way to get your product into market.

The licensing world can seem a little intimidating at first, but once you know the ins and outs, it’s really simple. That’s where I come in. I’ll show you how to license an idea so you can make money while you sleep. Literally.

You’ve probably got a lot of questions. 

“How do I find companies that’ll be receptive to hearing from a stranger like me?”
“Who is the key person I need to get my ideas in front of?”
“How do I protect my idea?”

I’m here to answer all these questions and a whole lot more. 

In this Product Licensing Mastery course, you’ll learn how to properly license a product and have fun while doing it. I’ll take you through all the steps you need to know with high-quality videos and real-life examples all along the way.

So what do you think? Are you ready to start licensing your ideas and collecting royalty checks? 

I thought so.

A little more about the person behind the course.

Hi, I’m Sef. I’m a product developer who has successfully licensed my ideas to many companies. And it’s so awesome that now I’m helping others learn how to do the same.
Learn Licensing With Sef

Part Product Developer. All Daydreamer.

I’ve been developing product ideas since 2014, starting in the novelty industry. After just a few months into the game, I licensed my first product: the mini-backscratcher to Kikkerland.

At that point, I started documenting my process and sharing licensing process on YouTube channel, House of Royalties. There, I began to connect with all kinds of product developers just like myself who were looking for ways to bring their own product ideas to market.

This all led me to creating the very course you’re reading about today. The Product Licensing Mastery course is designed to help aspiring and experienced product developers bring their product ideas to life just like I did. I’m spilling all my secrets for your benefit.

Product Licensing Mastery shows you how to get into the  licensing game, but it also includes support, a proven step-by-step plan, and access to a whole community of like-minded product developers.

All about the course

Tons of content
With 7 modules, over 28 videos, and 5+ hours of total content, you’re going to want to spend time taking it all in and learning how to translate the ideas in your head into products on shelves.

Easy-to-follow steps
Learn to go from idea scribbled on a napkin to a fully-baked sell sheet to take to a potential licensee.

Bonus resources
The course includes bonuses like a downloadable guide and special product licensing webinars to keep the ideas flowing.

Tap into a community
Your enrollment in the course grants you access to our exclusive Facebook community group where aspiring product developers like you get together to chat strategy and share stories.

Open studio hours
In your first month of membership, you’ll get the opportunity to interface with me directly to ask questions and run through concepts with me.

A sneak preview of what you’ll learn

In 5 step-by-step stages, you’ll learn: 

The why and how of licensing
Learn a deeper perspective on why and how licensing is the best way to get your ideas into market – from a clearer understanding of what guides your thinking to why launching ideas with minimal risk is a great plan.

How to generate ideas
Learn key creative thinking tips to help you become a more prolific creative thinker. More ideas = more potential royalty checks.

Finding the right people
Learn to find and contact the right people within a company who will be receptive to your great ideas.

Create a killer sell sheet
Learn how to effectively communicate your idea and persuade potential licensees with a sell sheet – essentially a print ad about your product.

Who should take this course?

Product Licensing Mastery is designed for aspiring product developers who want to license their ideas to companies for profit. 

You’ve got great ideas that are just sitting there. It’s time to take them off your brain shelf and onto a real shelf. That’s what product licensing can do. A passive income that’s always bringing you money through royalties is not exactly a rotten deal. Trust me on this.

What's included?

Course Syllabus

🎩 Introduction
Welcome! Start Here
2 mins
Who is Sef?
7 mins
Introduce Yourself
1 min
Join Facebook Group
2 mins
🗺 Stage 0: The Roadmap
Lesson 0: What is licensing?
18 mins
Lesson 1: Licensing Success Path
12 mins
Lesson 2: Mindset and Expectations
10 mins
🔎 Stage 1: R&D
Lesson 0: Stage 1 Overview
3 mins
Lesson 1: Finding Companies
15 mins
Lesson 2: Contacting Companies
11 mins
Lesson 3: Make a Product Brief
3 mins
⚡️ Stage 2: Innovation
Lesson 0: Stage 2 Overview
4 mins
Lesson 1: Generating New Ideas
15 mins
🌱 Stage 3: Incubation
Lesson 0: Stage overview
Lesson 1: Rapid prototyping
Lesson 2: Visualize ideas in a sell sheet
Lesson 3: Create a sell sheet video (optional)
Lesson 4: Protect your IP
📫 Stage 4: Outreach
Lesson 0: Stage overview
Lesson 1: Email ideas to companies found in Stage 1
Lesson 2: Follow up with companies until you get a “NO”
🤝 Stage 5: Negotiation
Lesson 0: Stage overview
Lesson 1: Negotiate a win-win deal
Lesson 2: Sign the licensing agreement
Lesson 3: Next steps and royalty checks
🧰 Toolklit
Product Licensing Roadmap
Key words to know
Phone & Email Scripts
Sell Sheet Checklist
Tools of the Trade


Do I have to be an experienced product developer or inventor?

Nope! Newbies are welcome too. This course is open to anybody and everybody who is interested in developing product ideas to license.

Don’t I need to be a designer?

The answer is no. In this day and age, it's easy to find designers to collaborate with you when you’ve got an idea. So don’t limit yourself.

How will this benefit me as a product developer?

You’ll get access to an easy-to-digest, step-by-step video course that’ll teach you all you’ve ever wanted to know about the licensing process.

What tech do I need to use the course?

All you need is a computer. For the tools, digital programs and editing software you might need once you actually start licensing, I’ll give you all those details in the course.

How long will I be able to access the course?

Forever. Your one-time purchase includes lifetime access, so you can always go back and reference things as needed.

How long is the course?

The course has over 28 videos and 5+ hours of content. Most videos are 5 to 10 minutes long. Going at a normal pace, you should get through the course in a month or two.

Will the course ever be updated?

The product licensing world is never static. I’ll continue to make updates as things progress and everyone who’s bought the course will have access to every update.

What kind of payment do you accept?

Any major credit card will do.

Do you have a return policy?

There is a 30-day money back guarantee. If you don’t like the course for whatever reason, let me know and I’ll issue a refund within 30 days. 

What if I need help?

Email any questions or concerns to

Pre-order the course now for big time savings

The Product Licensing Mastery course is currently in development. I’m fine tuning it all to get things just right and will be launching on September 30th. But in the meantime, let me know you’re interested by pre-ordering the course at a discounted price of $97.

Save 50% off the pre-order price using the code:

Hurry! This offer will end this Friday (Sept. 20) at Midnight PST. Click the button below to pre-order today. This price won’t last.
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